Retail Campaign Logo: Main sales slug / promotion identity.
Cornerstone image: Storefront banner.
In mall entrance sign: Placed outside the store for greater promotion visibility.
In store entrance sign: Explains the promotion and partnership.
In store promotion material: 35 panel display and in store signage.
Tags: Placed on items included in the sale, explains the sale and how much of the purchase goes to Save the Whales.
Gift Cards and Wrappers: Gift cards and warpers produced specially for this promotion.
10% of the Sale of each card goes directly to Save the Whales
Direct mail and Take-away flyers Direct mail postcards will be sent to mailing list, and the take away flyers will at cash and wrap for customers to take.
Whales for Sale: By purchasing a Whale you are symbolically saving whales from entanglement.
20% of the sale of these hand made whales go directly to Save the Whales.
Web Promotion: One unit for rotating website homepage promotion images.
if you click it you are taken to a page that explains the sale and lets you download desktops.
Outdoor promotion: Subway billboard and delivery truck promotion.